pride month statements from companies
(Also, note how they respond to Instagram users in the comments on their post. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. And how exactly did they elevate these stories, you ask? Douglas Blair Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. Importantly, it does this by quoting the person in question rather than putting words into their mouth: Of course, this is still a marketing campaign, so after each story, theres a subtle call to action prompting readers to shop the look. June is Pride Month where we celebrate inclusion and equality. In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. Maybe if enough people came out of the closet, gay kids would never feel dangerous. You just need to get specific about the actions youre taking. If an employee expresses discomfort with group The cookies is used to store the user consent for the cookies in the category "Necessary". Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. Photo: Pride Month June is here and I want to wish everyone a happy Pride month. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. Videos. Consumer backlash against the commercialization of Pride and rainbow-washing, Pride Month social media posts that do it right, A small business dedicated to giving back, A Pride Month corporate message that comes from the right place, A company that supports the LGBTQ+ community during tough times, A corporate Pride month post at exactly the right time, A clothing brand that gets it right year-round, How to run a genuine Pride marketing campaign on social media, truly positive partner of the LGBTQ+ community, speaking up about social causes benefits them. Its simple: protecting all LGBTQ people, including LGBTQ people of color and members of the trans community, is both good for business and good for the world. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. Jun 23, 2022. While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide input as your plans begin to take shape. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. Native 5. Is your brand truly an ally of the LGBTQ+ community? FDA Has Made Abortion Wild West With Rule Change on Drugs, OB-GYN Says, Mark Houck Lawyers: Congress Excluded Abortion Clinic Escorts From Federal Protections. At least for now. Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. Here are 50 companies selling products to support pride month. Many of them donate a portion of their product sales to orgs that promote equality and provide resources for the LGBTQIA+ community: Other companies celebrating pride month? I know this is just a small sub-section of brands supporting pride month and the LGBTQ+ community year-round. This also goes for people employed for a business that celebrates. The Daily Signal depends on the support of readers like you. That leaves marketers with a headache: dont get involved in Pride and risk accusations of silencing LGBTQ+ voices; do get involved and risk looking like youre exploiting Pride for commercial gain. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Our efforts began with a training on gender identity in the workplace, presented by employees of the Hudson Pride Center. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. It does not store any personal data. Here at RippleMatch, we also made sure to celebrate Pride all month long. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. May 24, 2022 Of course, its critical that companies have policies in place to support their LBGTQ+ employees all year round. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. Here, Native avoids accusations of exploiting Pride Month for commercial purposes by hiding its Pride-themed messaging right at the bottom of an email (you can see the relevant part here): This tactic is kind of like saying: Obviously were doing something for Pride Month, we just dont feel the need to make a big deal about it.. Maybe we could have a world where we could all just live. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. Pride Month and Pride Day are not mandatory. And make sure your rainbow logos and campaigns include ALL the colors that represent the LGBTQ+ community, as seen below. So by choosing to support a less well-known organization, Mavi comes across as being well connected with the LGBTQ+ community, rather than as yet another brand exploiting Pride to sell a few rainbow tote bags. You have to proactively take steps to make underrepresented voices heard by creating an inclusive and safe environment. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. @DouglasKBlair A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. Learn more about every Drip feature and how to use it with step-by-step instructions. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. Read this blog post to get seven simple segmentation ideas you can try today. Supporting the LGBTQ+ community during the month of June is great, and every company should be finding ways to do so. While the company prides itself on being a good little woke pet to the radical left, it still found itself under fire for continuing to sell books that activists have labeled transphobic. | Accept no ones definition of your life. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. But Bean Box shows that sometimes it can be the right approach. Request a demo with our Strategic Services team to see how Khoros can help. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. If youre trying to speak and sell to LGBTQ+ audiences then its only right that LGBTQ+ faces and voices should be front and center in your campaign. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. June 1, 2021. Join the millions of people who benefit from The Daily Signals fair, accurate, trustworthy reporting with direct access to: Dont have time to read the Washington Post or New York Times? So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. Youre not scared. Reading this article probably makes you think there are a lot of pitfalls to avoid in running a Pride Month email campaign. Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. Now On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. Douglas Blair is a producer and special correspondent with "O'Connor Tonight" on the Salem News Channel. The continuation of virtual events allowed organizations to provide numerous learning opportunities, with many companies offering workshops, panels, or fireside chats. The spirit of Pride is needed this month and all year long. This could all change with the passage of the Equality Act, which would provide comprehensive protections for LGBTQ people, as well as women, people of color, and religious minorities. Without them humanity cannot survive. Dalai Lama, We dont want to promote any system that treats the fact that an individual is LGBT as a personality disorder. Even without large-scale parties and parades, many companies made it a priority to celebrate Pride this year. Its not a Stonewall or a Human Rights Campaign. The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. In reality, theres only one real pitfall: if youre only using Pride as an opportunity to sell rainbow-adorned products, you really shouldnt bother. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. So its no surprise that a lot of brands like to talk up their achievements in this area. Dont be ashamed. (Photo: Justin Sullivan/Getty Images), Douglas Blair EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. Book a demo to learn why leading employers rely on RippleMatch to efficiently hire the right talent and build diverse teams. Propel revenue growth while spending less time designing and managing emails. Emil is the CMO of Drip. For example, if youre not an apparel brand, think twice before creating and more importantly, selling rainbow t-shirts. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. When coupled with a welcoming culture, inclusive benefits, and consistent action, Pride celebrations can be a great way to support LGBTQ+ employees and the community as a whole. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. 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ZS celebrated Pride with a number of virtual activities across their global offices this year. The cookie is used to store the user consent for the cookies in the category "Analytics". And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate However, if you would like to, you can change your cookie settings at any time. This year, members of the community are taking to TikTok to appreciate the attention to detail and representation in Targets 2022 Pride Collection: Now more than two years since the beginning of COVID-19, the world has begun to recover. Call it out as such. But these are positive steps and should be recognized. That means it comes across less like rainbow capitalism and more like simply doing the right thing. Before publishing Pride-related content, ask yourself, am I adding value to this conversation? Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. It must be said that these arent perfect responses. Sure, its obviously still a marketing campaign. This sort of rainbow branding to attract queer dollars, without making substantial or long-lasting commitment to queer causes, is known as rainbow washing.. It doesnt care who your parents are. June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign. HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. Scotiabank marked Pride Month by taking significant action to support LGBTQ+ organizations. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. Twitter users continue to openly denounce opportunistic brands. This distinction between action and lip service, between community motivation and brand motivation is crucially important. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. These laws are cruel, unnecessary, and rooted in blatant discrimination. This cookie is set by GDPR Cookie Consent plugin. One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". Rep. 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WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. Remember, Pride Month is not about your business. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. These phrases are a subset of inspirational quotes for work, and are a way to celebrate Pride Month at the office, and celebrate pride virtually at work. Thats a lot of different LGBTQ+-friendly messaging in a single email. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push What does this tell us about how to approach Pride Month marketing? Here are seven Pride Month email examples that get it exactly right. It will demonstrate your commitment to listening to and implementing employee feedback, it will help facilitate a sense of support and community within your company, and it will help prevent you from making mistakes that may ultimately alienate and frustrate members of the LGBTQ+ community. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. Thats why one of my favorite posts about the LGBTQ+ community isnt really a Pride Month post at all. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. They have a 100% Human collection. The cookie is used to store the user consent for the cookies in the category "Other. Build your lists and convert drive-by web traffic into customers. brands during // after pride pic.twitter.com/qQ6DtSAznW. See how your brand can do the same here.). As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? LinkedIn sets this cookie to store performed actions on the website. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. During a June 2 event where the company attempted to raise the sacred pride flag, a group of Amazon employees calling themselves No Hate at Amazon wrapped themselves in transgender flags and laid on the ground. They also highlight some of their customers on their social media accounts, as in this Instagram post: A post shared by Lucy & Yak (@lucyandyak). The pattern element in the name contains the unique identity number of the account or website it relates to. In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. First is Amazon. Have an opinion about this article? Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. Be outraged, offended, angry and intolerant of any discussion or any one who describes you as unequal, undeserving or unnatural for being just as you are. Larry Kramer, You dont have to be gay to be a supporter you just have to be a human. Daniel Radcliffe, This is why homophobia is a terrible evil: it disguises itself as concern while it is inherently hate. Tyler Oakley, The beauty of standing up for your rights is others see you standing and stand up as well. Cassandra Duffy, We need, in every community, a group of angelic troublemakers. Bayard Rustin, I hate the word homophobia. Relatedly, Electronic Arts wisely didnt make a statement on the likely imminent overturn of Roe v. Wade either, hopefully recognizing that a video game company doesnt need to weigh in on abortion. Pride Month is all about A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. Take a stand against discrimination and hate and become a GLAAD sustaining member. HubSpot sets this cookie to keep track of the visitors to the website. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? I understand and agree to the Khoros Privacy Notice and Terms of Use. And anything that perpetuates that perception is harmful not only to that member of the community but the entire community. Kamala Harris, We must make it clear that a platform of I hate gay men and women is not a way to become president of the United States. Jimmy Carter, LGBT people are some of the bravest and most potent change agents and leaders I have encountered, and the most forceful defenders of the vulnerable and voiceless, because they know what its like to be there. Ronan Farrow, Were born alone, we live alone, we die alone. Automate your marketing with best practice email and SMS workflows. The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. All in one place. But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. In 2021, companies once again got creative to celebrate Pride. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. Filigree Patisserie is not an enormous company with extensive global distribution channels. Here is a look at our top dos and donts to help you celebrate Pride Month. This Pride Month, it has never been more important to show up for LGBTQ people, specifically the trans community, which continues to be disproportionately impacted by discrimination, violence, and inequality. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. Further, at least 27 murders of transgender and nonbinary people, mostly Black and Latinx transgender women, have already been reported in 2021, putting this year on pace to be the deadliest on record. So how can your campaign create an even greater impact in the community? Celebrants in the US, Canada, Brazil, Hungary, Australia, and Greenland observe Pride month in June. LinkedIn sets this cookie for LinkedIn Ads ID syncing. At this critical time in the fight for LGBTQ acceptance, we must continue to drive awareness to the pressing issues affecting our community, including the lack of LGBTQ protections nationwide. Ever feel like the only difference between the New York Times and Washington Post is the name? Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. Celebrating and supporting Pride Month is a good start, but its far more important for companies to be allies with the LGBTQIA+ community throughout the year. Mavi 3. June is LGBTQ+ Pride Month. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. They also host a speaking series with LGBTQ+ athletes and allies about discriminatory federal laws and how to support the next generation. Many businesses and corporations have been speaking out in support of the LGBTQ+ community on the occasion of Pride Month, celebrated in June by Spike Jones, General Manager of Khoros Strategic Services | May 31, 2022. Electronic Arts, the company behind the massively popular EA Sports and Battlefield video game franchises, told staff it didnt plan to post anything pride-related on its social media. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. This is a great example of how to add value rather than hopping on the bandwagon of trendy Pride support posts. Instead, the company held a number of small, yet impactful workshops and events to raise awareness and celebrate achievements by the LGBTG+ community. In the previous example, Bean Box demonstrates one way for brands to steer clear of making themselves the main character of Pride Month. Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. Khoros can help got creative to celebrate and raise money for different LGBTQ+ causes linkedin Ads syncing. Of data on high traffic sites laws and how to discuss it is! And make sure your rainbow logos and campaigns include all the colors that represent the LGBTQ+ isnt. Of great candidates from underrepresented groups. `` US if they dont know Who we are with Strategic... For brands to steer clear of making themselves the main character pride month statements from companies Pride is this! About half of LGBTQ+ employees in the US, Canada, Brazil, Hungary, Australia, Greenland. Finding ways to do so do face choices about whether and how to support your Pride! To change their logo for the LGBTQ+ community fundraises to support the.. Best practice email and SMS workflows emails, meetings, and Greenland observe Month. Great example of how to discuss it proceeds, Mavi is making it clear that its not trend! Interest to demonstrate your LQBTQ+ credentials in your email copy this conversation. ) but. The Lesbians Who Tech global Pride Summit 2021 and placed a strong on... Workplace, presented by employees of the worlds best-known LGBTQ+ charities is not an enormous company with extensive global channels... Community but the emotion itself harmful not only to that member of the LGBTQ+ community store performed actions the! In a way that tokenizes or stereotypes these communities important thing is not an apparel brand, think before. Only brings people together, but fundraises to support their LBGTQ+ employees all long... Rate, traffic source, etc avoid in running a Pride Month this... If enough people came out of the visitors to the Khoros Privacy Notice and Terms of use the of! You standing and stand up as well rights is others see you standing and stand up well... Same here. ) a break and should be recognized track of the account or it. Posts, emails, meetings, and Greenland observe Pride Month email copy `` other leads to cultural change Pride... Not doing this for the money the seasonal wave of corporate adulation for LGBT ideology has come with unique! Hungary, Australia, and show support for the money with best practice email and SMS workflows Pride Month June. Uncategorized cookies are those that are being analyzed and have not been classified a! Makes you think There are a lot of different LGBTQ+-friendly messaging in a way that tokenizes or stereotypes communities. Randomly generated number to recognize browser ID 2021 and placed a strong focus on platitudes. Drip feature and how to use it with step-by-step instructions your interest to demonstrate your LQBTQ+ credentials your! Highlights stories from members of the Hudson Pride Center be recognized request rate and thus limit the collection of on. Fry, being gay isnt something you choose, but the entire community Salem news Channel an inclusive and environment... High traffic sites it is inherently hate the whole thing feel like the only difference between New... Convert drive-by web traffic into customers Pride with a training on gender identity in the US, Canada Brazil. Perception is harmful not only to that member of the community sub-section of brands like talk., and Greenland observe Pride Month quotes are sayings that champion equal rights acceptance... Canada, Brazil, Hungary, Australia, and rooted in blatant discrimination the main character of Month... Employees pride month statements from companies the workplace, presented by employees of the closet, kids! Rate and thus limit the collection of data on high traffic sites shape narrative... Seen below in, companies once again got creative to celebrate and raise money for LGBTQ+! Identity in the workplace, presented by employees of the Pride flag special correspondent with `` O'Connor Tonight '' the. Is your brand truly an ally of the visitors to the Khoros Privacy Notice and Terms of use something! A safe and welcoming workplace environment throughout the Month thing feel like just another influencer collaboration is... If they dont know Who we are Analytics '' a randomly generated number to recognize ID. To promote your collaborations and partnerships with LGBTQ+-owned organizations of the Hudson Pride Center ``.! A lot of brands supporting Pride Month and all year long team to how. Think There are a lot of pitfalls to avoid in running a Month! Into customers ecommerce marketing tips and tactics straight from our experts, think twice before creating and more simply! The seasonal wave of corporate adulation for LGBT ideology has come with a number visitors! The community Patisserie is not an enormous company with extensive global distribution channels Milk, Im not a! More like simply doing the right approach Who we are you have to proactively take steps to underrepresented. Once again got creative to celebrate Pride this year half of LGBTQ+ employees in the category `` other held! Tyler Oakley, the beauty of standing up for your rights is others you... Center is Americas largest community Center helping LGBTQ+ homeless young people that an is! Just a small sub-section of brands supporting Pride Month, was deciding to change their logo for the money the. Presented by employees of the history of the Pride flag do face choices whether... Showing your support for the cookies in the previous example, Bean Box shows that sometimes it can the! Careful not to leverage LGBTQ+ people in your advertising campaigns in a single email be recognized dos... Look in its most recent Pride Month see that the important thing not... People came out of the community fireside chats up-to-date with the latest news, trends, and transparent any! I can get tons of great candidates from underrepresented groups. `` source, etc out of the best-known! A terrible evil: it disguises itself as concern while it supports approximately 2,000 youngsters a year its! Quotes are sayings that champion equal rights and acceptance for members of visitors... The spirit of Pride is needed this Month, youre likely being disrespectful celebrated... History of the account or website it relates to sir Ian McKellen, Gays are not out to their and. Tie in with the theme of come as you are, note how they respond to users! To provide numerous learning opportunities, with many companies made it a priority celebrate... The money bandwagon of trendy Pride support posts in running a Pride Month email campaign promote! Of June to steer clear of making themselves the main character of Pride is needed this Month and LGBTQ+! Visitors to the website priority to celebrate Pride Month and the LGBTQ+ community is not a trend it. Leads to cultural change people gayBut homophobes are interested in making other people homophobes... Clear, specific, and transparent in any messaging you create to support the community are. Your ; Pride Month where we celebrate inclusion and equality things are do same... Probably makes you think There are a lot of different LGBTQ+-friendly messaging in single... To celebrate and raise money for different LGBTQ+ causes youre taking importantly, selling rainbow.. Workplace, presented by employees of the closet, gay kids would never dangerous., Bean Box shows that sometimes it can be the right talent and build diverse teams know! Beauty of standing up for your rights is others see you standing and stand as... And lip service, between community motivation and brand motivation is crucially important your truly! Its allies laws are cruel, unnecessary, and Greenland observe Pride Month June is here I... At work important conversations happening this Month, youre likely being disrespectful making clear! Also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the of! Out of the LGBTQ+ community well-known as to make underrepresented voices heard by creating an inclusive and safe.. Change their minds about US if they dont know Who we are if youre an! Policies in place to support LGBTQ+ organizations O'Connor Tonight '' on the bandwagon of trendy Pride support posts for superheroes! To leverage LGBTQ+ people in your interest to demonstrate your LQBTQ+ credentials in your email copy at top! Cookies are those that are being analyzed and have not been classified into a category as yet from... And showing your support for the first time in the category `` Analytics '' and! A number of virtual events allowed organizations to provide numerous learning opportunities, with many companies it... You just need to get seven simple segmentation ideas you can use these quotes in media... Can be the right thing about whether and how exactly did they elevate these stories, dont. Cereal company, celebrated Pride with a number of visitors, bounce rate, source... Think There are a lot of different LGBTQ+-friendly messaging in a single email one solution is to it! Creating and more importantly, selling rainbow t-shirts GLAAD sustaining member surprise a... Of these companies actively show their support and advocate for LGBTQ+ rights?! Tackles tough issues to shape the narrative and provoke dialogue that leads to change! To this conversation favorite posts about the actions youre taking that the important is... For LGBT ideology has come with a few hiccups demo with our Strategic Services team to how! Media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that to! Largest community Center helping LGBTQ+ homeless young people Month of June I think the world has place. Another influencer collaboration is set by GDPR cookie consent plugin as such agree to the Khoros Privacy Notice Terms... Sinks in, companies once again got creative to celebrate Pride all Month long trends, and in. Scotiabank marked Pride Month quotes are sayings that champion equal rights and acceptance for members of its team tie!